Verizon SuperBowl LIV
The Verizon 5G Superbowl Stadium at Superbowl LIV in 2020 offered an unparalleled 5G experience to fans. With its ultra-fast speeds, the stadium allowed for innovative AR experiences and enhanced connectivity, making it a game-changing technology for live sports events.
Overview:
As part of Verizon’s design team, we led the strategic design direction and brand governance of the 5G Super Bowl LIV structure. In collaboration with Momentum Worldwide, the 13,000-square foot activation was architected around a 50 foot projection dome, integrated AR technology, and a retail environment showcasing Verizon’s 5G ecosystem.
As a centerpiece of Verizon’s $80 million Super Bowl LIV campaign, the experience amplified brand leadership, drove large-scale fan engagement, and positioned 5G as a transformative technology on a global stage..
Project Role: Senior Experiential Designer
Creative Members: Dustin Dis (Assistant Creative Director), Richard Edwards (Senior Creative Director), Stephen Bayshore (Senior Graphic Designer), Eileen Kang (Senior Designer)
Company: Verizon
Time: 2020 Designed in 4 months
Tools: Sketchup, Keyshot, Handsketching, Solidworks, AutoCAD
